What's actually working in paid ads right now, what's quietly wasting your money, and what to do about both. Written for the person paying for it, not the person running it.
A straightforward guide to Facebook, Instagram, and TikTok ads for independent artists. How to promote a single, run a pre-save campaign, sell concert tickets, and grow real fans, not just streams. Free download.
Everything a small business owner needs to understand about Facebook and Instagram ads, and nothing you don't. Free to download.
Most small ad accounts are quietly losing 30 to 50% of their conversion data. Here's what that actually means for your money, and the fix.
Meta's automation is genuinely good. It's also being recommended to people whose budgets can't afford to fund its education.
Every metric you keep nodding at, explained the way I'd explain it to a friend who owns a bakery. No lectures, no condescension.
One short note a week on what's actually working in ads. No lectures, unsubscribe whenever.